Marks & Spencer Formula packaging, by DewGibbons + Partners

By Sarah Dawood December 2, 2016 1:00 pm December 2, 2016 1:00 pm

DewGibbons + Partners has redesigned the packaging and branding for Marks & Spencer’s (M&S) skincare range Formula.

The Formula word marque is now a sans-serif typeface, which aims to be “simple” and “elegant”, says the consultancy. Colour-coded bands are used to indicate different collections within the range, while the tone of voice has been adapted to be “friendly, positive and informative”.

The new look begins rolling out in store and online now.

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