MBGIFt, by Moving Brands

Window box

Moving Brands has created MBGIFt, a website and physical installation that showcases people’s unwanted Christmas gifts.

The website, at gift.movingbrands.com, is also turned into a window installation at Moving Brands’ London office. 

The consultancy says of the installation: “Functionally, the cube is constructed from frosted acrylic that is then rear projected connected to a laptop.

“A web page on the laptop displays three gifs taken from the website, transferring them to a projection mapping application that perfectly aligns each one to a corresponding face on the cube.”

Site homepage
Site pattern
Window display
Window_Display Close up