McQ identity, by Michael Nash Associates

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Michael Nash Associates has created a new identity for Alexander McQueen’s contemporary line McQ.

The logo takes the name of the house of Alexander McQueen and uses redaction-style black out to leave only ‘McQ’ visible.

The fashion house says: “The new logo represents McQ’s irreverent attitude and rebellious spirit, redefining the relationship between McQ and Alexander McQueen.”

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