Mill Stream Farm branding, by Equator

By Sarah Dawood December 4, 2015 6:06 pm December 10, 2015 1:45 pm

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Equator has designed the visual identity for Mill Stream Farm, a new range of cat and dog foods to be sold exclusively at Waitrose that aims to be seen as “premium”.

Howard Wright, creative director at Equator, says: “We wanted to give Mill Stream Farm a strong presence on shelf and make it stand out as a quality natural pet food range – so we’ve aimed to convey ideas of trust, care and ethical sourcing, as well as nutrition, from a mix of ingredients including chicken, salmon, vegetables and herbs.”

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