Milroys of Soho branding, by Good

milroys-logo

Consultancy Good has designed the branding for whisky shop Milroys of Soho.

The rebrand also includes a new interior for the brand’s store on Greek Street in London’s Soho, alongside a new website and four new whiskies.

The new look aims to bring together the “classic and the handcrafted”, says the design studio.

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