Minus 33 branding, by Good

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Good has created the branding and packaging for new juniper spirit brand Minus 33, which is owned by LoCa.

Each label features the signature of the founder and explains the product concept, its flavour profile and calorie content per serving. The label also references the LoCa parent brand, as this is the first of several planned launches by the company.

In exchange for the work, Good has taken a 10 per cent stake in LoCa. The consultancy will continue to work for the brand, on projects including a new website.

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