Moses Lake Cellars branding, by Thirst Craft

Studio Thirst Craft has designed the branding and packaging for American wine brand Moses Lake Cellars.

The design aims to imbue luxury, says lead designer Craig Black, but also uses typographic, brush-stroke lettering that is “bold and youthful”.

The label is printed on a Spanish “luxury” paper stock, and incorporates a monochrome colour palette, alongside large, gold initials that spell “Moses” when bottles are stacked next to each other.