Johnson Banks has designed the identity for an Ice Cream start up specialising in alcoholic and gourmet flavours which is pitched at adults. The identity is a typographic lipstick mark, which can be rubber stamped directly onto paper cups and napkins to look like a big smacker.
It uses positive and negative space and was first hand drawn before being scanned to create vector graphics that have been tweaked to hone spacing and legibility creating a logo which Johnson Banks says is “unified and voluptuous”.
It can be accompanied by copy such as “never vanilla”, “ice-cream for grown-ups” and “ice-cream but naughtier”. Johnson Banks says it took this route to reflect the decedent nature of the product.