Mr. Jones branding, by Pearlfisher

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Pearlfisher has created the branding for new New York cocktail bar, Mr. Jones.

The consultancy says it created an identity with “clean lines” and a “mid-century modern aesthetic” for the new lounge, which is part of five-star hotel Trump Soho.

The branding has been applied to print material such as menus, marketing collateral and digital communications.

Pearlfisher also wanted to give the brand a “provocative tone of voice”, so created additional branded touch points, including stamped drink tickets and commemorative coins.

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