Mr. Jones branding, by Pearlfisher
Pearlfisher has created the branding for new New York cocktail bar, Mr. Jones.
The consultancy says it created an identity with “clean lines” and a “mid-century modern aesthetic” for the new lounge, which is part of five-star hotel Trump Soho.
The branding has been applied to print material such as menus, marketing collateral and digital communications.
Pearlfisher also wanted to give the brand a “provocative tone of voice”, so created additional branded touch points, including stamped drink tickets and commemorative coins.