The Engineroom has rebranded interiors brand Grant Westfield and one of its flagship products Multipanel, giving it the new positioning, “Don’t tile it. Multipanel it.”
The identity and its application have been inspired by the products – panels, which are being marketed as a practical alternative to tiles and can be used on floors, ceilings and walls.
Connecting shapes used across the brand reflect the versatility of the portfolio, which has been given new sub brands and a new hierarchy to express different budget, economy, hardwearing and practical options.
Touchpoints include a product brochure, website, point of sale material and vehicle livery.