NATS rebrand, by The Team

London-based consultancy The Team has designed a new visual identity for the National Air Traffic Services (NATS).

The new branding features a redesigned logo and graphic design system, with a thread design that is used throughout the identity to reflect the air traffic controller’s role of maintaining the “highways in the sky”, says The Team.

The new identity has now rolled out across all of NATS’ digital and physical touchpoints, including its website and communication materials.