Network Rail animation, by Clinic

Consultancy Clinic has created an animation for Network Rail, which aims to show the company’s current railway arch refurbishment programme.

The consultancy aims to portray the company as having a “commitment to small businesses”, says Matt Gelder, associate creative director at Clinic.

The animation includes a character called Gina who owns a café in one of the arches, to represent how Network Rail’s London railway arches are “home to over 4,000 small businesses”, says Gelder.