New Payments Platform branding, by FutureBrand

Consultancy FutureBrand’s Sydney office has created the visual identity for a new real-time payments platform based in Australia.

New Payments Platform is designed to be used by both businesses and consumers to make payments quickly and easily.

The new logo features a sans-serif typeface and a simple box-shaped outline.

FutureBrand has also designed an animated version of the identity, which acts as the brand’s communication system.

The box opens up to reveal different messages, using a simple typography style and short, clear messages.

New Payments Platform from FutureBrand Asia-Pacific on Vimeo.