Newmarket Gin, by Nude Brand Creation

Newmarket Gin Bottle Render

Nude Brand Creation has developed the designs for new small-batch gin Newmarket Gin.

The consultancy says the packaging is inspired by the Newmarket racecourse, as well as English photographer Eadweard Muybridge’s pioneering work in the study of the running horse.

Nude says: “The frosted glass gives a tactile feel and provides a binocular window to spy the running horses on the back of the glass.”