O.R.C.A branding, by Distil Studio

By Angus Montgomery February 25, 2016 2:52 pm February 25, 2016 2:52 pm

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Distil Studio has created a new identity for the Ocean Rowing Club of the Atlantic, which specialises in the design and build of multi-hull rowing boats.

The consultancy says it developed the new idenity “to reflect the grace and power of the whale that inspired the club acronym”.

Roy Finlay, the founder of O.R.C.A, has an impressive 20 world records directly associated with his boat designs. On the 5th December 2016, the skipper, first mate and 8 crew will depart Africa in an attempt to break the World Record across the Atlantic Ocean, aboard an Expedition 40 catamaran (ORCA ll), currently being built. The crew will be raising money for various charities including Overcoming MS.

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