Olverum identity, by SomeOne

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SomeOne has created the new identity for bath and beauty brand Olverum.

The consultancy says: “We decided to quickly prototype a variety of directions to see what visual cues would best reflect the natural colour of the liquid, but also the rich pine oil fragrance.

“After exploring directions ranging from scientific to floral, colourful to monochrome, the preferred iteration was developed from an original watercolour illustration by Flora Douville.

“For the bottle itself, super simple clear typography was deliberately designed not to detract from the unique colour of the product, so once out of the box it will be a classical addition to the bath-side.”

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