Papersmiths London store design, by B

Design studio B has worked on a self-initiated project creating the interiors for a new shop from paper company Papersmiths.

The store marks Papersmiths’ first London outlet, and is based in a shipping container at the Boxpark in Shoreditch. It sells stationery, greeting cards, magazines and home products.

The interiors feature a “muted” colour palette of pastel pinks and neutral shades, says B, and the use of three main materials; timber, jesmonite and encaustic tiles.

The shop’s surfaces and display plinths were created in collaboration with designer Katie Gilles.

Papersmiths features print products from brands including Midori, Bindewerk, Papier Tigre, Esme Winter and Fedrigoni, as well as homeware products such as blankets from Ditto House and candles from Maison Louis Marie.

The company was founded in 2011 by Sidonie Warren and Kyle Clarke, who also founded design studio B.