Paradox Holdings identity, by Associates, Partners et Sons


Associates, Partners et Sons has designed the visual identity for Paradox Holdings, a financial services company.

The consultancy says: “The logo reveals the development process of assembling simple lines to form a larger entity. Knowing how to connect the dots is important in modern finance.

“Despite the complex form its core is the same as outside – an octagon. Moreover, the resemblance of the symbol to the classic diamond cut unobtrusively signals observers of value.”