PayPal Pride design guidelines, by Koto

As part of London-based studio Koto’s ongoing collaboration with PayPal, it has created global design guidelines for the payment platform’s Pride events worldwide to coincide with the Pride London parade this weekend (8 July).

Based on the idea of “standing together”, the identity for Paypal Pride takes inspiration from Gilbert Baker’s famous rainbow flag.

Koto has combined the rainbow flag with PayPal’s existing monogram to produce over 250 individual variants of the logo.

The PayPal Pride identity has now rolled out across all touchpoints.