Pie brand Pieminister has revamped its packaging, with the aim of highlighting that the brand is “excellent quality, ethical and fun”, says managing director Jon Simon.
The new packaging design includes “bold, block colours” for the names of the products, says the company. Award wins and key ingredients, such as free-range British chicken and pork, and local craft ales, are also highlighted on pack to signify “quality”.
Simon adds that the size of the window on packet has been increased to “allow the pies to speak for themselves”.
The packaging was revamped by freelance graphic design Ryan Thomas, who has been working with Pieminister since it was founded in 2003.