Ogilvy & Mather Hong Kong has designed pizza boxes that can be used as movie projectors, as part of a product innovation campaign for Pizza Hut.
“Pizza Hut Blockbuster Box” has four different packaging designs, based on romance action, sci-fi and horror film genres.
Pizza Hut wanted a campaign that would “engage with and delight customers” in a “fresh and innovative way”, says Richard Leong, chief executive at Pizza Hut Hong Kong.
“This campaign demonstrates Ogilvy’s creativity and our capacity to create ‘products as advertising’ – not just traditional campaigns,” says Reed Collins, chief creative officer at Ogilvy & Mather Hong Kong. “It’s a perfect example of how digital and design can be combined to great effect.”