Pom Pom branding, by Reynolds and Reynor
Consultancy Reynolds and Reynor has created the branding for Los Angeles lingerie brand Pom Pom.
The consultancy says it has developed individual boxes that resemble diagonally-cut cubes in shape.
Reynolds and Reynor says: “In each set there are two kinds of panties… The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure.
“The two-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan: ‘Work hard, play hard’.