Pom Pom branding, by Reynolds and Reynor

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Consultancy Reynolds and Reynor has created the branding for Los Angeles lingerie brand Pom Pom.

The consultancy says it has developed individual boxes that resemble diagonally-cut cubes in shape.

Reynolds and Reynor says: “In each set there are two kinds of panties… The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure.

“The two-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan: ‘Work hard, play hard’.

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