Primal Foods rebrand, by Hills Design


Hills Design has rebranded natural and gluten-free snack food company Primal Joy, creating a new visual identity and packaging for the brand.

The consultancy created a heart symbol to help convey healthiness, which incorporates the company’s initials.

Hills Design says it combined this symbol with a “strong, clean” typeface and white background, alongside “splashes of vibrant colour” to create the overall visual identity.