Primark Boston, by Dalziel & Pow

By Angus Montgomery September 25, 2015 11:41 am September 25, 2015 11:41 am

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Dalziel & Pow has designed Primark’s Boston flagship store – the brand’s first move into the US market.

The store occupies the 1912 Burnham Building, formerly home to department store Filene’s, and Dalziel & Pow says the design incorporates “respectful references” throughout.

The lobby features a “Hello Boston” mural and the entrance showcases a collection of mannequins and a digital LED ribbon which aims to lead the customer’s attention up the escalator to the store’s upper levels.

The “trend room” is described by Dalziel & Pow as a “shop-in-shop” that curates the latest products and looks.

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