Project Roar!, by Tann Westlake

Tann Westlake has created the branding for Project Roar!, a community-based challenge run by The Body Shop Foundation.

Project Roar! encourages people to get involved in supporting and campaigning for the protection of big cats worldwide. This will lead up to an opportunity for volunteers to take part in a five day project at Big Cat Rescue – one of the world’s largest cat sanctuaries based in the USA. 

Tann Westlake says: “Using the same style of illustration that we have used on previous Body Shop Foundation projects, we presented them with a collection of tiger badge style illustrated logo options.

“We aimed to produce an atmosphere of movement and energy, whilst keeping an overall friendly appearance that isn’t too aggressive.”