Reed Words identity, by Dutchscot


Dutchscot has created a new identity for London-based writing agency Reed Words, which “puts words at the heart of the identity”.

Reed Words founder Mike Reed says: “The flexible system, bracketed by the company’s name, incorporates an ever-changing set of words. Bold words. Beautiful words. Silly and serious words.”

Some words allude to the agency’s projects, such as “rhinoceros, for the rebrand of Chester Zoo, and some are contextual, such as “hello” on business cards and “Reed 1,000 words” on the agency’s Instagram page.

In the agency’s Soho office a physical version of the logo has been installed by printing the words on individual boards. These can be arranged freely on a set of shelves.