Rewards by Harvey Nichols, by Ustwo

featured_image2featured_image1

Ustwo has created the new Rewards by Harvey Nichols loyalty app and programme for the retailer.

BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy

Harvey Nichols says customers receive one point for every pound spent in the store. The more purchases a customer makes, the further they climb up the points ladder unlocking new rewards – from a simple smoothie to Botox or a Champagne dinner for four at OXO Tower.

Scott Ewings, head of London studio at ustwo, says: “Our research told us that plastic loyalty cards, jammed into a bursting wallet, are no longer what customers want. They don’t reflect the premium nature of a brand like Harvey Nichols – but we knew we could communicate this effectively with a mobile app.

“And this is just the beginning – launching the app will allow us to gather feedback and use these insights to rapidly evolve the product, ensuring that the programme is loved and that Harvey Nichols has a hand in inspiring the style of a whole new range of customers.”