Ustwo has created the new Rewards by Harvey Nichols loyalty app and programme for the retailer.
Harvey Nichols says customers receive one point for every pound spent in the store. The more purchases a customer makes, the further they climb up the points ladder unlocking new rewards – from a simple smoothie to Botox or a Champagne dinner for four at OXO Tower.
Scott Ewings, head of London studio at ustwo, says: “Our research told us that plastic loyalty cards, jammed into a bursting wallet, are no longer what customers want. They don’t reflect the premium nature of a brand like Harvey Nichols – but we knew we could communicate this effectively with a mobile app.
“And this is just the beginning – launching the app will allow us to gather feedback and use these insights to rapidly evolve the product, ensuring that the programme is loved and that Harvey Nichols has a hand in inspiring the style of a whole new range of customers.”