Pearlfisher has designed the new branding for tropical juice drink Rio, which aims to represent Brazilian culture through a colourful, illustrative style.
The new visual identity aims to be “bright, vibrant and uplifting”, says Poppy Stedman, design director at Pearlfisher. The “o” in “Rio” has been turned into a sun symbol, and the logo has been surrounded by illustrated fruit and animals.
The new branding will be used across billboard advertising, packaging, online platforms and print campaign material, and has been accompanied by a refreshed tone of voice.
It rolls out on cans and bottles from the end of May.