River Island flagship, by Dalziel and Pow

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Dalziel and Pow has designed a new flagship for River Island at the Birmingham Bullring shopping centre. The consultancy says the design will appeal to shoppers’ sense of discovery and the look is “stripped back and deconstructed”.  Dalziel and Pow has returned to the brand it first helped rebrand from Chelsea Girl in 1988 after a six year hiatus.

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