Rocks identity, by Bluemarlin

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Bluemarlin has created a new identity for the Rocks range of squashes.

The consultancy says it has developed the identity around the concept of “rocks your world”.

It adds: “The Rocks logo features prominently on the design as a stamp of authenticity – it conveys the spontaneous energy of the brand while affirming a strong and confident brand voice. The colourful splat of squashed fruit communicates the energy of the brand and the product truth of it being packed full of flavour.”

Rocks RTD Group Shot 2