Royal Conservatoire of Scotland campaign branding, by Tangent

By Sarah Dawood March 11, 2016 5:24 pm March 11, 2016 5:24 pm

Tangent has designed the visual identity for a new campaign from the Royal Conservatoire of Scotland (RCS).

The campaign is aimed at encouraging students to study there.

It is based around the strapline “Life is not a rehearsal”, to appeal to prospective performing arts students.

Tangent creative director David Whyte says that the new campaign visuals “add a contemporary edge” to the current RCS brand, and “consistently tie together all the student recruitment materials”.

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