Royal Conservatoire of Scotland campaign branding, by Tangent

Prospectus Cover

Tangent has designed the visual identity for a new campaign from the Royal Conservatoire of Scotland (RCS).

The campaign is aimed at encouraging students to study there.

It is based around the strapline “Life is not a rehearsal”, to appeal to prospective performing arts students.

Tangent creative director David Whyte says that the new campaign visuals “add a contemporary edge” to the current RCS brand, and “consistently tie together all the student recruitment materials”.

RCS Tangent Crop