RTL AdConnect rebrand, by Underscore

Underscore has rebranded advertising sales company IP Network as RTL AdConnect, with the aim of reflecting its greater focus on digital.

The new branding sees a “rich and varied” colour palette, and a “play button” triangle device, and aims to reflect “the many different stakeholders within the RTL group”, says Underscore founder, Neil Stanhope.

It rolls out in the UK and across Europe.