Rune Tea branding and packaging, by 42 Droids


Consultancy 42 Droids has created the “minimalistic” new branding and packaging for Rune Tea.

The consultancy says: “We wanted a little bit of individuality, thus we decided to pick a different colour for each type of tea. We wanted to offer the consumer all important information about their tea such as taste, aroma, type of leaf and origin, as well as keeping our label as simple as possible.

“The back label is super minimal but it contains all necessary information and pictograms for everyone to know how to enjoy their tea.”