RY Cheese Club identity, by Radley Yeldar

ed50f11497258a6d02597679c19462e8

Radley Yeldar says: “RY Cheese Club centres around unusual, posh produce from fromageries around the world. It’s all about quality. And so was our idea. We doodled the cheesiest jokes we could think of on hundreds of cheap cheese singles. Then we added a line – ‘Want better quality cheese?’ – followed by event details.

“In the run-up to the event, we put this cheap cheesy campaign everywhere from desks to walls to screens. Cheese Club sales skyrocketed by 450 per cent.”

db5ec9a8a9ad1d79dd89b3edd114ba48
9c8c323743de379f5bbcd33cc6590a7f
4aaf957ebf7b3dbd729708ce3f6cc8ae
baf82449b79b077cc69096d03b5fcd61
291a6709422cb5334c8d8207946ecd29
2c67b5955bc4d10183518a2ec109802d
3949dc598d5825e31d5e41fc5499baaf
e4b391a6f47ffaf21d947794052e35ca
37b451ff2032fd338c1ac284a85b0478