San Miguel has released a limited edition beer chalice to mark the brand’s 125th birthday.
The design, created by The Marketing Store (TMS), covers 90% of the glass, and incorporates the colours red, green, white and black, says the consultancy.
The illustrations aim to provide a summary of “San Miguel’s journey, from its founding breweries to today’s global reach”, says TMS.
A marketing campaign has supported the new glassware design, through posters and the creation of a giant version of the glass which travelled around London.
The chalice is available for use at selected pubs in London.