Consultancy Clinic has created the branding for new food brand Sano, which looks to represent the “nutritional science” behind food.
Alongside launching a range of foods and a shop, Sano also provides online diploma courses teaching people about nutritional science.
The logo features a grid which aims to reference a periodic table of elements, says the studio, while the rest of the visual identity includes “bold, vibrant” patterns and close-up food photography.
Matt Gelder, creative director at Clinic, says the studio wanted to avoid the “bland” branding associated with the healthy food category, such as “greens, browns, pastels and hand-drawn illustration and typography”.
The logo grid symbol can be used to hold the “Sano” brand name or its sub-brand ranges, while the typeface aims to reference stencilled typography seen in “revolutionary posters and artwork”, says Gelder.
The new visual identity has rolled out across print communications, packaging, and online platforms. Consultancy DesignLSM worked on the interiors of the new food store.
Sano’s first “food-to-go” shop opens this month in London.