Harrods has made a bus stop in London smell like flowers, as part of an advertising campaign for its new store concept running throughout May.
The bus stop is based at Hyde Park Corner, and will emit floral scents until 31 May.
The Pop-Up Flowers campaign aims to showcase the different smells of the store’s beauty brands, through window flower displays based on each product’s scent. The displays are also accompanied by illustrator Jessica May Underwood’s work.
Twenty-two brands are participating in the campaign, which will use 2000 flowers and 40 litres of perfume, and accompanying master classes will take place in store.