Pearlfisher’s New York office has created the branding for Seedlip, which claims to be the world’s first distilled non-alcoholic spirit.
The drink is made from six individually distilled barks, spices and citrus peels.
The consultancy says: “We crafted a design language that reimagines the distillation of natural ingredients, informed by distilled herbal remedies of the 17th century.
“We brought the brand to life through an artful arrangement of Seedlip’s own botanicals, which form a subtle ‘S’. On closer inspection, this ‘S’ reveals itself as the profile of the native Red Fox – a creature indigenous to the English countryside – as a nod to the disruptive nature of the spirit and acknowledgement of the power of the ingredients within.”