Shipyard beer range, by JDO

By Tom Banks January 13, 2017 10:14 am April 3, 2017 2:57 pm

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JDO has designed a range of craft beer packaging for Marston’s Shipyard in a bid to add “craft appeal”.

Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range.

Malcolm Phipps, JDO design director says: “We’ve rooted Shipyard back into the craft category and kept it close to its genuine American heritage. It’s a great authentic craft beer and we wanted to fully realise the brand’s potential and capture the personality and the quirkiness of the range.”

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