Shower Beer, by Snask and Fredrik Tunedal

By Sarah Dawood January 3, 2017 2:58 pm April 3, 2017 2:58 pm

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Swedish consultancy Snask has created and branded a new beer brand from scratch – but the drink is intended for consumption in a shower, not a pub.

The consultancy has worked with brewer Fredrik Tunedal to create Shower Beer – a pale ale in a 180 ml bottle, which is meant to be “gulped in three sips” while showering before a night out, according to Snask.

The branding has been screen-printed in pink on a brown glass bottle, and intends to be “slender, elegant and different”, says Snask creative director Fredrik Öst.

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