Silent Pool Distillers branding, by Seymourpowell


Seymourpowell has created the branding for Silent Pool Distillers, based in the Surrey Hills, and also developed the packaging for the company’s gin – its first release.

The consultancy says: “The increasingly crowded artisan spirit market meant we had to clearly articulate a distinct proposition.

“Visiting the distillery, nestled in the depths of the wooded Surrey Downs, offered the first droplets of inspiration, which distilled into the essence of the brand ‘Instinctive Precision’. ‘Instinctive’ representing the confidence in their collective intuition, albeit based on real depth of experience in their various fields of expertise.

“‘Precision’ captures the love of detail, intricacy and accuracy required to get the delicate balance of botanicals used in their gin-making process.”