Consultancy SomeOne has created the branding for data company Sis, which looks to be better suited to digital than the previous identity.
The new brand is centred around lightbeam imagery, which aims to portray data being delivered at “speed, precision and focus”, says SomeOne lead designer Lee Skinner. It also includes a “digital-first” colour palette of lime green, white and black.
Skinner adds that the new branding aims to create “distinction” for Sis in its market, and stop it being “fixed of its time”.
The identity is being applied to digital platforms, print materials and the company’s office interiors.
Sis, founded 30 years ago, provides sporting data, video streaming and gaming content to the global betting market.