SODA rebrand, by SODA

Architectural practice Studio of Design and Architecture (SODA) has been rebranded by its newly created in-house brand team.

The new visual identity features the company’s name set at a 51.5-degree angle, representing the physical relocation of its office from Soho to Clerkenwell based on a map of London.

The rebrand marks the architectural practice’s move to become a multidisciplinary studio.

SODA has also completed its first external branding project for lighting company 18 Degrees.