SODA rebrand, by SODA

By Aimée McLaughlin May 16, 2017 5:04 pm May 17, 2017 10:58 am

Architectural practice Studio of Design and Architecture (SODA) has been rebranded by its newly created in-house brand team.

The new visual identity features the company’s name set at a 51.5-degree angle, representing the physical relocation of its office from Soho to Clerkenwell based on a map of London.

The rebrand marks the architectural practice’s move to become a multidisciplinary studio.

SODA has also completed its first external branding project for lighting company 18 Degrees.

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