Southern Comfort secondary packaging, by JDO


Consultancy JDO has redesigned the packaging for Southern Comfort’s “ready to drink” range for sales in Australia and New Zealand.

The new design, which features the range set against a sky backdrop, will be applied to boxes and wraps across both bottles and cans.

The secondary packaging has been redesigned to coincide with Southern Comfort’s recent rebrand.

JDO creative director Ray Smith says the ready to drink bottle and can have been placed at the centre of the design and rendered in “low-fi colours” to deliver a “confident, effortless attitude”.