St John’s Smith Square branding, by Phillip Southgate, Andy Hussey, Emily Penny and Richard Owsley

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Designers Phillip Southgate and Andy Hussey in collaboration with brand consultant Emily Penny and copywriter Richard Owsley have created new branding for London church and music venue St John’s Smith Square.

The designers say the branding is rooted in the idea of “discovery” and links to the idea of the 18th-century Grand Tour.

A new strapline “Discover a musical landmark” will be used across its communications.

A new flexible visual language borrows motifs from the architecture to form patterns. The designers say: “It is subtle and refined, historical and modern and intended to complement imagery of the performers and the venue. Used at different scales it can be toned up or down to have more or less graphical impact as appropriate.”

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