Bruce Mau Design has created the branding for makeup company Stellar.
The visual identity “takes inspiration from the cosmos”, says the studio, to reflect the name, which alludes to star constellations.
It features a dot emblem, which aims to simultaneously reflect the North Star and a facial beauty mark.
A palette of black and white has been used to reflect the “inclusivity” of the brand, with a second, multi-coloured palette used to represent a spectrum of light.
The new branding rolls out across in-store packaging, marketing materials and online in the US.