DesignStudio has redesigned the branding for Stratajet, a private jet booking website.
The new branding aims to position private flying as a “more time-efficient” way to travel, says the consultancy.
The visual identity is based on flight lines, which aim to symbolise a “global network of aircrafts”, says DesignStudio, as the brand is currently available in 44 countries. The lettering of the logotype also aims to represent paths of plane take offs, with angular edges.
DesignStudio creative director Tim Williams says: “The art direction of the brand purposefully moves away from the luxurious clichés of private flying – instead, it focuses on giving a heightened perspective to everything and creating a feeling of rising above and being in charge.”