Summit branding, by Designhouse

Brand consultancy Designhouse has created the visual identity for a private clinic currently being built in Swiss ski resort Crans Montana.

Summit will mainly carry out day surgeries, and will focus on beauty and orthopaedic treatments.

A neutral grey logo is inspired by Switzerland’s mountains, the cross symbol seen in its national flag and Swiss typography.

A 45-degree angle cuts through the cross as a nod to the mountain peaks surrounding Summit, and is used as a design device through the rest of the identity.

Neue Haas Grotesk – a classic Swiss font – has been chosen for the typeface.

The brand will launch in autumn 2017 when the clinic is scheduled to open.