Superdrug Spåa Retreat range packaging, by Seymourpowell


Seymourpowell has created a new range of gift boxes for Superdrug’s Spåa Retreat range.

The consultancy also came up with the name and designed the branding, all of which are inspired by modern Scandinavian design.

The packaging features a white and taupe colour palette, pebble graphic and metallic copper foiling.