Superfly bottle design, by B&B Studio

B&B Studio has designed a “no logo” bottle for Superfly; the latest addition to Firefly’s range of juice drinks which has been created in collaboration with mixologist Mr Lyan.

The bottle design features illustrations inspired by botanical books, and does not include a logo on the front in order to create “intrigue and allure” around the new product, says B&B Studio.

The back of the bottle features the name of the brand as well as an illustrated list of ingredients.

Superfly is now available at Selfridges and Mr Lyan’s bars, with a wider roll out in stores from May onwards.